In his capacity as a professor at UGent and as a former chef de cabinet on a Flemish, federal and European level, Rudy Aernoudt has a clear vision and opinion on the interrelationship between politics, economy and ecology. He sees a lot of entrepreneurial commitment that makes sustainable changes possible on condition that everyone shares the same vision. Entrepreneurs are visionaries and a sustainable vision has an undeniable impact in the longer term. Naturally much depends on the political level as well and for this Aernoudt likes to refer to Denmark, which has been driving down the road of sustainability for a number of years now.